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Anup Lobo

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The role of EMOTION in Experience Design

Posted by Anup Lobo on Jun 14, 2017 4:19:33 PM

A Quantitative, analytic and evidence based approach is inhibited by the fact that 

people are predominantly emotional decision makersDr. Alan Duncan (Research Director at Gartner Consulting)

How do you want your customers to Feel? 

Conversations around Feelings and Emotions in the era of Enterprise Technology often take a backseat to delivering on other universally accepted metrics, qualities, and standards. 

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Topics: Digital Experience

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