When talking with clients about mobile technologies, we often hear of their challenges creating appropriate business cases. The value of mobile apps aren’t always measured in dollars and cents, so we’ve put together nine reasons to take the plunge into the world of mobile app development.
Online Business Systems spends a lot of time discussing emerging technologies with clients. When the topic of mobile development arises, it’s not uncommon to find even the most tech savvy individual sheepishly asking the most basic questions. This article aims to answer all of the introductory mobile app questions that you have, but were afraid to ask.
As someone who has worked at Online Business Systems for six years, I’m still constantly reminded of just how smart my co-workers and fellow consultants are. Whether it’s on client site, or at a discussion around the water cooler, I find myself learning new and interesting things from my peers on a daily basis. Nearly a year ago, Online launched its blogging initiative to help share this wealth of knowledge with people outside of the organization; but we decided that we could take it one step further by providing this terrific information to a mobile audience.
There are close to 400,000 apps available for download in Apple’s App store, with another 400,000 in Android’s Marketplace and countless mobile styled websites available on the internet. In such a crowded market, application functionality is no longer the differentiator. Instead, user experience is what sets a mobile application apart from the competition. The following five tips provide some guidance when designing your mobile experience.
2011 was a monster year for social media, and there's no sign of slowing down in 2012. Twitter and Pinterest continue to experience massive growth, and Facebook’s $5 billion IPO is just around the corner. Social media long ago transcended fad status, yet many businesses still haven’t taken the plunge. More often than not, this reluctance is due to uncertainty on the right approach, so that’s what we’ll address with our five ways to ensure social media success for business.
Topics: Social Media
Three years ago, Apple's iTunes App Store launched, and the mobile landscape was turned on its head. Mobile applications had long been available for handhelds, but Apple centralized their location, made purchase and installation dead simple, and most importantly created a culture around the use of "apps." First time smartphone users who used to ask "How do I setup email on this thing?" were now asking "What apps should I get?"