It’s no surprise that our workforce is changing. If your workplace is like most, a quick glance around the office will likely reveal that there are fewer Baby Boomer workers than in the past and more Gen X and Millennial workers. Canadian Business reports that Millennials are becoming the most sizable working generation in Canada, completely overtaking the other generations of employees.
In today’s world, information is available to anyone with a simple swipe on a smartphone. With this ease of interaction, customers are increasingly rejecting traditional brand touchpoints, such as print media, and focusing their time on personalized interactions that are designed with the customer in mind. A future filled with digital experiences is closer than we think and we need to adapt, or be lost, to this new reality.