Digital Experience, Design, Sprint, DesignSprint, dtp, process

When a Design Sprint isn’t a Sprint: Lessons Learned from Doing a Design Sprint in Slow-Motion

If you’re already familiar with Design Sprints, then you’re also familiar with one of the hardest parts of running one—getting everyone to dedicate an entire week to the process. If you’re unfamiliar with what a Design Sprint is, it's defined by the author of Sprint as a, “five-day process for solving problems and testing new ideas.” 

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By Kevin Guenther on Oct 11, 2018 12:49:54 PM
Digital Experience, Lean UX, Customer Experience, HotJar, Milestones

Validating Digital Experiences - Part Two

In the first part of this blog, I covered how organizations of all kinds are increasingly adopting user centered Design Thinking practices instead of dreaming up features or digital products they think their users need. I then discussed the MVP Effort, Proposed Solution, and Aim steps of the infographic below. In this final part, we will be covering viability milestones during the post-launch impact stage, including how to track the milestone's using your metrics system and what warning signs to look for that could indicate you’re not hitting all six of them. 

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By Kevin Guenther on Mar 28, 2018 10:00:00 AM
Digital Experience

Validating Digital Experiences - Part One

Organizations of all kinds are increasingly adopting user centered Design Thinking practices instead of sitting around boardroom tables with their peers, dreaming up the next big feature or digital product they think their users need. But depending on your company culture and organizational structure, you may still be finding it challenging to break the “grand assumption” habit.

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By Kevin Guenther on Mar 16, 2018 1:31:53 PM
Digital Transformation, Digital Experience

Why Asking the Tough Questions Will Help You Make a Better App

With Christmas trees getting wrapped up for the chippers and the feelings of celebration, togetherness, and giving diminishing to their normal levels— comes that familiar feeling of buyer fatigue. Whether we’re questioning the impact or necessity of the gifts we gave, wondering if we’ve gone overboard or are simply just happy that all the running around is over. A lot of us are just feeling tired at this point in the season. Tired of just buying… stuff.

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By Kevin Guenther on Jan 17, 2018 2:45:25 PM
Digital Experience, Digital Transformation, Design, Application Development

Five ways to make your next app a hit with customers

What does it mean to have a hit product? Think about the last time you downloaded an app that you felt excited about using. Then actually used it, regularly. An app that you found useful, yes, but also pleasurable. You’re probably going to be hard-pressed to come up with an example outside of Angry Birds, right? Well that’s the goal that we set for ourselves here at Online. We don’t just want to make apps that are useful, we want to build apps for our clients’ that are a hit with their users.

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By Kevin Guenther on Nov 22, 2017 11:41:52 AM