Our Thinking

Kevin Guenther

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Validating Digital Experiences - Part One

Posted by Kevin Guenther on Mar 16, 2018 1:31:53 PM

Organizations of all kinds are increasingly adopting user centered Design Thinking practices instead of sitting around boardroom tables with their peers, dreaming up the next big feature or digital product they think their users need. But depending on your company culture and organizational structure, you may still be finding it challenging to break the “grand assumption” habit.

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Topics: Digital Experience

Why Asking the Tough Questions Will Help You Make a Better App

Posted by Kevin Guenther on Jan 17, 2018 2:45:25 PM

With Christmas trees getting wrapped up for the chippers and the feelings of celebration, togetherness, and giving diminishing to their normal levels— comes that familiar feeling of buyer fatigue. Whether we’re questioning the impact or necessity of the gifts we gave, wondering if we’ve gone overboard or are simply just happy that all the running around is over. A lot of us are just feeling tired at this point in the season. Tired of just buying… stuff.

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Topics: Digital Experience, Digital Transformation

Five ways to make your next app a hit with customers

Posted by Kevin Guenther on Nov 22, 2017 11:41:52 AM

What does it mean to have a hit product? Think about the last time you downloaded an app that you felt excited about using. Then actually used it, regularly. An app that you found useful, yes, but also pleasurable. You’re probably going to be hard-pressed to come up with an example outside of Angry Birds, right? Well that’s the goal that we set for ourselves here at Online. We don’t just want to make apps that are useful, we want to build apps for our clients’ that are a hit with their users.

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Topics: Design, Application Development, Digital Experience, Digital Transformation

Our Thinking - The Online Blog is a source for insights, resources, best practices, and other useful content from our multi-disciplinary team of Onliners.

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