Digital Experience

The Future of Digital Experiences

The future is already here — it's just not very evenly distributed.

-William Gibson


We have entered a very dynamic period of customer expectations and digital capabilities, where great experiences are possible, but are often very disappointing. The shift from hardware innovation to software innovation as a focal point of user experience means every app developed has the potential to be the best in its class, or immediately cast into digital oblivion with an “uninstall”. Organizations must accept this new responsibility and adapt to become more innovative and user-centric.

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By Kevin Sigmundson on Oct 25, 2017 4:27:39 PM
Digital Experience, Digital Transformation

When it comes to customers, your digital experience is just a chapter in their story

When it comes to selling your product, no matter what it may be, there’s one universal truth you need to know: The customer of today has changed, their expectations have changed. The world has never been more “digital” than it is now, everything from grocery shopping to buying insurance is now being done online. With digital storefronts taking the place of physical ones, the marketplace for any given service has exploded - meaning your organization needs to be attuned to your customer’s goals if you want to stand out from the crowd with an exceptional digital experience.

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By Kevin Sigmundson on Mar 30, 2017 5:08:58 PM
Digital Experience

Why Digital Experience?

At Online we've been building custom applications for over 30 years. They're called applications, because we are applying the computing hardware to solve some problem in our world. At Online, we have developed thousands of custom applications to solve our customers’ problems.

Today we still build applications, but the problems we're applying them to have changed significantly. Digital disruption and transformation have re-prioritized the problems our customers need to solve with custom-developed applications. The digital revolution is creating a demand for innovative Digital Experiences that extend beyond traditional application development. 

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By Kevin Sigmundson on Oct 28, 2016 2:03:11 PM
Design, Languages, Usability

A Journey from Clipper to User-Centered Design

Our past shapes how we see the future.

It's easy to forget how far we've come as application builders. In 1994, my strongest programming language was a dBase variant called Clipper. In fact, I was able to do such great things with Clipper that they called me “The Wizard.” (OK, one person said that one time, but it was still pretty great.) For those who have never been a Clipper wizard, here is a quick rundown of what Clipper could do:

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By Kevin Sigmundson on Mar 31, 2014 1:15:24 PM