“Being cool, you'll find, is a state of mind - a refreshing attitude.” –Mountain Dew ad
Apple's iPad is a powerful, well-designed device that buyers can't seem to get enough of. Late last year, Amazon introduced the Kindle Fire. The Kindle, able to hit a much lower price point as well as a 7" form factor, is still being called a missed opportunity for Apple. As a smaller and cheaper alternative to the iPad, many believed that Amazon would crack the iPad's dominance in what is arguably a single-product tablet market. Apple's iPad sales didn't give up an inch. The iPad's features define a class of mobile applications suitable to its strengths. Users want the mobility and utility, and also the convenience and assurance of their information being available from anywhere, in the cloud.