What does it mean to have a hit product? Think about the last time you downloaded an app that you felt excited about using. Then actually used it, regularly. An app that you found useful, yes, but also pleasurable. You’re probably going to be hard-pressed to come up with an example outside of Angry Birds, right? Well that’s the goal that we set for ourselves here at Online. We don’t just want to make apps that are useful, we want to build apps for our clients’ that are a hit with their users.
A recent report by OpenSignal revealed that there are 18,796 distinct Android devices in use. This data was gathered directly from users who installed the company’s app. Even though device fragmentation is not a new phenomenon in the Android world, the sheer number of devices is impressive (up from 11,868 devices counted last year).
Have you ever had that sinking feeling when you found out that your credit card had been compromised – or your identity had been stolen? Count yourself lucky if you have not experienced this as data breaches and malicious attacks to the applications that we use are no longer an exception as we see in the news almost every day.
Over the past month, I had a few opportunities to talk to our clients about customer experience (CX) and user centered design/user experience (UX) and their role in application development. At Online we see how customer experience is fundamentally changing how business operates, but the question was: do our clients see it the same way?