Digital Experience

Validating Digital Experiences - Part Two

In the first part of this blog, I covered how organizations of all kinds are increasingly adopting user centered Design Thinking practices instead of dreaming up features or digital products they think their users need. I then discussed the MVP Effort, Proposed Solution, and Aim steps of the infographic below. In this final part, we will be covering viability milestones during the post-launch impact stage, including how to track the milestone's using your metrics system and what warning signs to look for that could indicate you’re not hitting all six of them. 

Read More
By Kevin Guenther on Mar 28, 2018 10:00:00 AM
Digital Experience

Validating Digital Experiences - Part One

Organizations of all kinds are increasingly adopting user centered Design Thinking practices instead of sitting around boardroom tables with their peers, dreaming up the next big feature or digital product they think their users need. But depending on your company culture and organizational structure, you may still be finding it challenging to break the “grand assumption” habit.

Read More
By Kevin Guenther on Mar 16, 2018 1:31:53 PM
Digital Experience, Digital Transformation

Why Asking the Tough Questions Will Help You Make a Better App

With Christmas trees getting wrapped up for the chippers and the feelings of celebration, togetherness, and giving diminishing to their normal levels— comes that familiar feeling of buyer fatigue. Whether we’re questioning the impact or necessity of the gifts we gave, wondering if we’ve gone overboard or are simply just happy that all the running around is over. A lot of us are just feeling tired at this point in the season. Tired of just buying… stuff.

Read More
By Kevin Guenther on Jan 17, 2018 2:45:25 PM
Design, Digital Experience, Digital Transformation

Roadmap to Digital Customer Touchpoints

In today’s world, information is available to anyone with a simple swipe on a smartphone. With this ease of interaction, customers are increasingly rejecting traditional brand touchpoints, such as print media, and focusing their time on personalized interactions that are designed with the customer in mind. A future filled with digital experiences is closer than we think and we need to adapt, or be lost, to this new reality.

Read More
By Heidi Deras on Nov 30, 2017 4:25:05 PM
Design, Application Development, Digital Experience, Digital Transformation

Five ways to make your next app a hit with customers

What does it mean to have a hit product? Think about the last time you downloaded an app that you felt excited about using. Then actually used it, regularly. An app that you found useful, yes, but also pleasurable. You’re probably going to be hard-pressed to come up with an example outside of Angry Birds, right? Well that’s the goal that we set for ourselves here at Online. We don’t just want to make apps that are useful, we want to build apps for our clients’ that are a hit with their users.

Read More
By Kevin Guenther on Nov 22, 2017 11:41:52 AM
Digital Experience

The Future of Digital Experiences

The future is already here — it's just not very evenly distributed.

-William Gibson

 

We have entered a very dynamic period of customer expectations and digital capabilities, where great experiences are possible, but are often very disappointing. The shift from hardware innovation to software innovation as a focal point of user experience means every app developed has the potential to be the best in its class, or immediately cast into digital oblivion with an “uninstall”. Organizations must accept this new responsibility and adapt to become more innovative and user-centric.

Read More
By Kevin Sigmundson on Oct 25, 2017 4:27:39 PM
Digital Experience

The role of EMOTION in Experience Design

A Quantitative, analytic and evidence based approach is inhibited by the fact that 

people are predominantly emotional decision makersDr. Alan Duncan (Research Director at Gartner Consulting)

How do you want your customers to Feel? 

Conversations around Feelings and Emotions in the era of Enterprise Technology often take a backseat to delivering on other universally accepted metrics, qualities, and standards. 

Read More
By Anup Lobo on Jun 14, 2017 4:19:33 PM
Digital Experience, Digital Transformation

When it comes to customers, your digital experience is just a chapter in their story

When it comes to selling your product, no matter what it may be, there’s one universal truth you need to know: The customer of today has changed, their expectations have changed. The world has never been more “digital” than it is now, everything from grocery shopping to buying insurance is now being done online. With digital storefronts taking the place of physical ones, the marketplace for any given service has exploded - meaning your organization needs to be attuned to your customer’s goals if you want to stand out from the crowd with an exceptional digital experience.

Read More
By Kevin Sigmundson on Mar 30, 2017 5:08:58 PM