Design, UX, Clients, Design System, Atomic Design, Brad Frost

An Introduction to Design Systems

Like Agile development practices—Design Systems are quickly becoming another proven methodology woven into the fabric of the digital product process. From Finance and Energy—to Agriculture and Education; enterprise companies everywhere are reaping the cost-saving benefits of having a well-designed and maintained Design System.

But what exactly is a Design System? Why is it important to have one? How do you begin to implement and maintain one, and when should you consider building one for your organization?

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By Kevin Guenther on May 31, 2019 3:47:00 PM
Design, UX, Brand, Brand Promise

Does Your Digital Brand Deliver Your Promise?

From the smallest of start-ups to the largest industry leaders; all companies make a promise to their market. In some cases, they promise to simplify life, add value, or maybe provide a fun distraction. Sometimes their promises are well defined and crisp, in other cases they are accidental and unintentional.

How do they communicate this to their target audience? They communicate their promises through their branding.

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By Derek Labossiere on Mar 31, 2019 1:42:06 PM