--- title: Connecting CX and EX to Drive Business Results description: Join us for a dynamic panel discussion on why companies that deliver on Employee Experience see significant improvements in Customer Experience. image: https://info.obsglobal.com/hubfs/CX-%20Grey-Yellow-2021.jpeg --- [![Online Business Systems](https://info.obsglobal.com/hubfs/RGB_online%20-%20Light.png)](https://www.obsglobal.com) Toggle navigation About ![](https://info.obsglobal.com/hubfs/About-Our_Approach.png) ###### Our Company ![](https://info.obsglobal.com/hubfs/Our-Community-Icon.png) ###### Our Community ![](https://info.obsglobal.com/hubfs/Untitled%20design%20(27).png) ###### Executive team ![](https://info.obsglobal.com/hubfs/About-Partners.png) ###### Partners & Clients ![](https://info.obsglobal.com/hubfs/NEWS2.png) ###### News & Events Solutions ![](https://info.obsglobal.com/hubfs/Bulb_Brain.png) ###### Innovation Lab ![](https://info.obsglobal.com/hubfs/iSecOps-Menu-Icon-1.png) ###### iSecOps 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drive better business outcomes in 2021 by adopting Employee Experience (EX) programs today that improve Customer Experience (CX), attract and retain quality talent, and encourage brand ambassadors.   **Learn how emerging Employee Experience solutions can impact your customer’s experience in 2021, offering advancements that drive brand loyalty, increase productivity, and improve workplace culture.**   ***\*As we are unable to share lunch by hosting you in-person, we would like to offer all attendees a complimentary meal from Uber Eats.***   |   | | --- | --- | DATE: February 25, 2021 TIME: 1:30pm - 2:30pm CT   ### [![Save my Seat](https://no-cache.hubspot.com/cta/default/2140526/c4e68da9-73e7-4ccb-b267-f7c2ecca6f25.png)](https://cta-redirect.hubspot.com/cta/redirect/2140526/c4e68da9-73e7-4ccb-b267-f7c2ecca6f25)   ### **ABOUT THE event** ### **You should register and attend this incredibly valuable session if your role involves:** - Developing HR solutions to improve employee engagement - Strategic marketing and brand management - Improving Customer Experience - Implementing IT solutions to drive organizational growth ### **What Will you Learn? ** **Learn from industry leaders in this dynamic virtual roundtable discussion:** - How Employee Experience (EX) directly impacts your Customer Experience (CX) and ROI. - Why enabling and empowering your employees should be a CX priority for 2021. - What human factors need to be considered when developing tools to enable employees in today's new hybrid workforce. - How to increase employee engagement with your brand and leverage an often untapped channel of Customer Experience. ### **Why Should you Attend?** **Companies that deliver on Employee Experience see significant improvements in Customer Experience, employee engagement, ROI, and retention measures.** 2021 has quickly become the year to focus on Employee Experience. More than ever before, employers are having to shape processes and tools to meet the needs and goals of the employees themselves, empowering them to get the job done. Brands are refining their message and converting employees into ambassadors through education and workplace campaigns. Innovations in technology are eliminating friction and empowering employees to be more responsive to customers needs, enabling them to solve problems faster.   ### Event Speakers **Diane Magers** **Keynote Speaker** **CEO & Chief Customer Experience Officer, Experience Catalysts** Diane Magers is currently serving as the CEO and Chief Customer Experience Officer of Experience Catalysts and the Emeritus Chair and recent CEO for the Customer Experience Professionals Association. Diane is a passionate experience transformation executive and change agent. Diane believes in creating sustainable change and embedding customer and experience capabilities into all parts of an organization. Diane is a Customer Experience expert and was previously the Office of the Customer Experience Strategy at AT&T Entertainment Group and also the former Sr. Director of Customer Strategy & Engagement at Sysco Corporation. She specializes in enabling brands with skills and competencies like design thinking, journey management and value mapping to drive sustainable shifts in how organizations work to achieve results. Diane has over 25 years of transforming experiences working in and with brands such as Sysco, AT&T, State Farm, Dale Carnegie, CommScope, Invisalign, Ciena, Freeman, Sodexho, Equifax and MoneyGram. Diane earned a Masters in Clinical Psychology and a Masters of Business Administration. She is a Certified Customer Experience Professional (CCXP), and holds certifications in Voice of Customer, Customer Experience Management, Net Promoter Score and CX Design and Innovation LUMA certified. **Monica MacKay** **Client Engagement Lead - Disrupt Idea Co. (Partner)** Known for a steady demeanor and listening before offering counsel, Monica MacKay contributes corporate communications, public relations and issues and reputation management experience to the Disrupt team. She has an instinct for matching the right message, scenario and timing, whether building positive brand equity with thoughtful, relevant visibility initiatives or troubleshooting sensitivities and crises with scenario planning and rapid-response efforts. As a client engagement lead, she builds quality public and stakeholder engagement programs to enhance marketing, experiential and digital solutions. **Adelle Rewerts** **Senior UX Architect - Online Business Systems** Adelle Rewerts knows a thing or two about Employee Experience. First, she’s an employee. Second, she’s been advising top tier companies on this stuff for decades. She uses her background in innovation, product, and user experience to align business goals, contexts, and processes with the realities of an employee’s day-to-day experience. Adelle empowers business leaders to take a human-centered approach to their digital growth strategies. **Kevin Sigmundson** **Senior Director, Digital Studio - Online Business Systems** A strong technology leader with a focus on digital transformation and user experience, including diverse industry experience in energy, telecom, agribusiness and education. A passionate digital ambassador who enjoys working with peers and senior executives to help envision and deliver digital solutions that achieve results. Kevin builds organizational units and delivery teams focused on combining design, agile and digital technology to deliver transformative change. He is recognized for hands on leadership of large and complex IT software development projects. 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