Generative AI's Impact on Business

By Tim Siemens on January, 25 2024

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Tim Siemens

Generative AI in Business Applications


Generative AI is a subject of immense interest and potential across various industries. Tim Siemens, Chief Technology Officer (CTO) of Online Business Systems, oversees the Innovation Lab, where we harness insights from years of research and client interactions to explore the expansive realm of Generative AI. This technology has diverse applications, ranging from general to specific use cases.

Today, we will navigate through its many facets, discussing our work, research findings, and the market demand. 

Generative AI: Scope and Impact

We've seen Generative AI's impact across various sectors, notably in digital advisory services, customer engagement, digital studio initiatives, and service management practices. It plays a pivotal role in cybersecurity, risk management, and data services, integrating these facets into a cohesive, AI-driven strategy.

Understanding Generative AI

Generative AI, a revolutionary form of AI developed since 2018, gained mass adoption in 2023, especially through platforms like ChatGPT. It's not just about creating new content; it's about interpreting, reasoning, and analyzing data in unprecedented ways. Generative AI has embedded within it a vast repository of knowledge, making it a powerful tool for businesses.

The technology's adoption rate is astonishing, signaling a transformative shift in how businesses and individuals interact with AI.


Generative AI excels in text generation, summarization, translation, and even code generation, making it an invaluable asset across industries.

Identifying Opportunities with Generative AI

Businesses can leverage Generative AI to process and make sense of extensive data in the form of documents, reports, and even conversations. It's particularly effective in interpreting unstructured data, offering insights that were previously challenging to extract.

For businesses dealing with vast amounts of data, whether it's emails, reports, or customer interactions, Generative AI can be a game-changer, offering scalability and depth in data analysis and interpretation.

Click below to visit Online's GenAI Resource Center - our collection of webinars, blogs, and other materials to assist with your AI journey...GenAIResourceCenter

Real-World Applications and Insights

Generative AI isn't just theory; it's a practical tool that can transform business operations. From internal policy document analysis to customer support enhancement, Generative AI is reshaping the way businesses operate, offering efficiency and insights that drive growth and customer satisfaction.

The potential of Generative AI in software development, marketing, and customer service is immense. It's not just about automating tasks; it's about enhancing creativity, improving productivity, and delivering personalized experiences at scale.


The Road Ahead with Generative AI

As we explore the potential of Generative AI, it's crucial to understand its limitations and ethical considerations. While it offers tremendous opportunities, it requires careful implementation and oversight.

Businesses should adopt a strategic approach, starting with an acceptable use policy and exploring proven use cases. Generative AI opens up a world of possibilities, and the journey is just beginning.



Where Should you Start?

Our Innovation Lab is actively working on AI and LLM projects with an array of enterprise clients. Our team takes their roles as Trusted Advisors to heart, as we have been helping companies navigate the benefits of technology for over 37 years. 

Let's Talk


In case you missed Tim's Tech Manitoba Presentation - Unleashing the Power of GenAI, watch it here!


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